hello@kevinludesign.com
Freelance Art Director / ACD
2018–Present
Sr. Art Director, Johannes Leonardo
May 2023–May 2026
Art Director, Translation
Dec. 2020–May 2023
Designer, MTV
Oct. 2019–Dec. 2020
—
B.S. Graphic Design +
Minor of Advertising
Portland State University,
Aug, 2016–Aug. 2019
Oct. 2019–Dec. 2020
—
B.S. Graphic Design +
Minor of Advertising
Portland State University,
Aug, 2016–Aug. 2019
adidas® Originals
adidas® Basketball
Beats by Dre®
Big 12®
BMW®
Instagram®
Jordan®
MTV™
NBA®
Nike®
Prada®
2026
2026
2025
2025
2024
2022
2024
2023
2022
2024
2023
2023
2019
ART DIRECTION, 2026
The campaign for Nike® Atelier SS26 featuring Désiré Doué and Victor Wembanyama.
Here, we see our two sports icons in an abstracted atelier world, using elements of deconstructed raw materials to highlight their custom one-of-one looks and footwear.
Here, we see our two sports icons in an abstracted atelier world, using elements of deconstructed raw materials to highlight their custom one-of-one looks and footwear.
Founder/CD: Nordine Benotmane
Founder/CD: Juan Costa Paz
Creative Director: Brendan Dunne
Art Director: Kevin Lu
Photo: Victor Brun
Set Design: Manon Everhard
Photo: Victor Brun
Photo: Victor Brun
ART DIRECTION, 2026
adidas® Originals presents the newest chapter of one of it’s most iconic shoes, the Superstar, for Spring Summer 2026.
In this campaign, Samuel L. Jackson takes us through a surreal world on the search for his Superstars — crossing paths with an unforgettable roster including Kendall Jenner, Lamine Yamal, Jennie, Tyshawn Jones, Olivia Dean, Baby Keem, and James Harden.
In this campaign, Samuel L. Jackson takes us through a surreal world on the search for his Superstars — crossing paths with an unforgettable roster including Kendall Jenner, Lamine Yamal, Jennie, Tyshawn Jones, Olivia Dean, Baby Keem, and James Harden.
Jeph Burton, ECD
Hunter Hampton, ECD
Kevin Lu, Sr. AD
Karan Raikar, Sr. CW
Sarah Fitzgerald, Sr. Designer
Thibaut Grevet,
Director + Photographer
Joao De Botelho, DP
Tom Hohle, Editor
Kao Cheng Kai, Asst. Editor
Dante Pasquinelli, Color
Blacksmith, VFX + Retouch
Raphael Ajuelos,
Sound Design + Mix
Chloe + Chenelle, Stylists
Miranda Lorenz, Prod. Designer
— Directed by Thibaut Grevet
KENDALL JENNER :15
OLIVIA DEAN :15
JENNIE :15
TYSHAWN JONES :15
LAMINE YAMAL :15
BABY KEEM :15
JAMES HARDEN :12
Photo: Thibaut Grevet
ART DIRECTION, 2024
Guiseppe Favale, DP
Kevin Lu, Art Director
Valeria Corà, Editor
Lorenzo Ameri, Colorist
Martina Colli, Set Designer
Luchino Visconti, Producer
Silvia Lo Cascio, Producer
Flora Marazzi, Producer
Plastikman, Music
ART DIRECTION, 2025
adidas® Originals presents a new campaign directed and shot by Thibaut Grevet for Spring Summer 2025 — featuring the classic Superstar, Samba, and Spezial silhouettes.
This season, it’s all about being the Original within the crowd — and feeling a sense of pure freedom, even when surrounded by a thousand others.
The Original.
This season, it’s all about being the Original within the crowd — and feeling a sense of pure freedom, even when surrounded by a thousand others.
The Original.
Hunter Hampton, GCD
Jeph Burton, GCD
Zach Browne, CD
Kevin Lu, Sr. AD
Karan Raikar, Sr. CW
Eric Bubas,
Associate Design Director
Thibaut Grevet,
Director + Photographer
Joao De Botelho, DP
Tom Hohle, Editor
Kao Cheng Kai, Asst. Editor
Dante Pasquinelli, Color
Electric Theatre Collective,
VFX + Retouch
Gus Koven, Sound Design
Mikayla Petersen, Mix
Ai Kamoshita, Stylist
Jordan Robson, Movement Dir.
Till Duca, Prod. Designer
Yann Turchi, Hair Stylist
Chiao Li Hsu, Makeup
Directed by Thibaut Grevet
Directed by Thibaut Grevet
Directed by Thibaut Grevet
Directed by Thibaut Grevet
ART DIRECTION, 2024
For SS24, adidas® celebrates the three flagship shoes born from 70s UK Terrace culture — Samba, Gazelle, and Spezials — and how they have made their way into our contemporary culture in thousands of ways.
In this campaign, we see the vast subcultures and communities that have defined what Originals means today — all on one street, in one single take.
In this campaign, we see the vast subcultures and communities that have defined what Originals means today — all on one street, in one single take.
Jeph Burton, GCD
Hunter Hampton, GCD
Alfonso Ruiz, CD
Zach Browne, CD
Kevin Lu, Sr. AD
Karan Raikar, Sr. CW
Isobel Connely, Designer
Vincent Haycock,
Director + Photographer
Evan Prosofsky, DP
Matt Schaff, Editor
Dante Pasquinelli, Color
Shape + Light, Retouch
Gus Koven, Sound Design
Stuart Welch, Mix
Lorena Maza, Stylist
Pol Augusti, Prod. Designer
Maripili Senderos, Hair + Makeup
Directed by Vincent Haycock
CAMPAIGN STILLS
Photo: Vincent Haycock
ART DIRECTION, 2022
With the universal way to move with your music, the “head-bob”, these four :15s films aim to show how the Beats Fit Pros mold to the way that you move so you never miss a beat of your music, no matter what.
In each film, we tell our talent’s stories and personalities through the way they move, all set to the unreleased Vince Staples track, “Magic,” that we tease out through the campaign.
Jason Campbell, ECD
Castro Desroches, CD
Aryan Aminzadeh, CD
Ray Smiling, CD
Rachel Leathers, Sr. AD
Mia Madrid, Sr. CW
Kevin Lu, AD
Karan Raikar, CW
Nina Holmgren, Director
Dusten Zimmerman, Editor
Sean Coleman, Color
Ballad, Mix
Tom Bender, Photographer
Photo: Tom Bender
ART DIRECTION, 2023–2024
Introducing the AE1 — Anthony Edwards’ first shoe with adidas® Basketball.
Each film in the campaign is set in our iconic peach world — where we see Ant’s authentic personality and sense of self come to life.
Believe That.
Each film in the campaign is set in our iconic peach world — where we see Ant’s authentic personality and sense of self come to life.
Believe That.
Jeph Burton, GCD
Hunter Hampton, GCD
Alfonso Ruiz, CD
Zack Browne, CD
Kevin Lu, Sr. AD
Kelechi Mpamaugo, AD
Christian Bermudez, AD
Karan Raikar, Sr. CW
Chris Chance, CW
Hannah Lo Bello,
Associate Design Director
ONDA, Director
Iain Trimble, DP
Jack McKain, Photographer
Tom Hohle, Editor
Barking Owl, Sound
Directed by ONDA
Directed by ONDA
Directed by ONDA
Photo: Jack McKain
ART DIRECTION, 2023
With the fifth iteration of Donovan Mitchell’s signature shoe, we wanted to create a campaign that tells a deeper story — one dedicated to his mother and sister, who both celebrate the illustrious partnership between Don and adidas alongside him.
Jeph Burton, GCD
Hunter Hampton, GCD
Alfonso Ruiz, CD
Zack Browne, CD
Kevin Lu, Sr. AD
Karan Raikar, Sr. CW
Shaung Wan, Design Director
Hannah Lo Bello, Sr. Designer
Jameela Elfaki, Director / Photographer
Erynn Patrick Lamont, DP
Logan K. Triplett, Editor / VFX
Cameron Marygold, Color
Colton Jackson, Mix
Gloss Studio, Photo Retouch
Directed by Jameela Elfaki
“The Drive” explores Donovan Mitchell’s Why – who he does it for, and what keeps him going. And it’s never once been about him or the accolades – it’s been about his community. The people that helped him succeed, the fans that chant his name in the arena, the kids that model their game after his on backyard courts.
Partnering with our director/photographer Jameela Elfaki, we captured an intimate look into Don and what keeps him going.
Partnering with our director/photographer Jameela Elfaki, we captured an intimate look into Don and what keeps him going.
Photo: Jameela Elfaki
ART DIRECTION, 2022
In this holiday campaign, we explore the dynamic between one of basketball’s most iconic father-son duos: LeBron and his son, Bronny.
In our hero film, we see a musical back-and-forth between LeBron and Bronny, using basketball as their way of choosing the track that we get to hear — LeBron, the seasoned vet, listening to Vivaldi with Bronny interjecting his hot new track, an unrealeased song from up and coming hip-hop artist, SoFaygo.
In our hero film, we see a musical back-and-forth between LeBron and Bronny, using basketball as their way of choosing the track that we get to hear — LeBron, the seasoned vet, listening to Vivaldi with Bronny interjecting his hot new track, an unrealeased song from up and coming hip-hop artist, SoFaygo.
Castro Descroches, GCD
Aryan Aminzadeh, GCD
Kevin Lu, AD
Karan Raikar, CW
Lance Acord, Director / DP
Robert Duffy, Editor
Daniel De Vue, Color
SQUEAK E CLEAN, Mix
Alexis Ffrench, Music Director
Ronan McKenzie, Photographer
Directed by Lance Acord
Photo: Ronan McKenzie
DIRECTION — 2024
A short film showing a voyeuristic look into life within the city — from the perspective of another passerby, seeing the glimpses of lives from afar.
Harry Sattler, DP / Editor
Directed by Kevin Lu
CREATIVE DIRECTION, 2023
A brand film for HEAVY NECK, an independent jewelry company.
This film takes a look behind the craft — the process and nature of working with sterling silver and heavy cuban link chains while injecting the brand’s gritty, DIY attitude and ethos.
This film takes a look behind the craft — the process and nature of working with sterling silver and heavy cuban link chains while injecting the brand’s gritty, DIY attitude and ethos.
Harry Sattler, DP / Editor
CREATIVE DIRECTION, 2023
Bootlegs® make an appearance on a fake home shopping network in this creative campaign for Brooklyn-based artist, Levi Pitters (@PITTERPATTER).
Produced in collaboration with PITTERPATTER.
Produced in collaboration with PITTERPATTER.
Fenn Paider, DP / Photo
Maisie Sattler, Set & Prod. Design
Filip Shamis, Production Assistant
Bootlegs by Levi Pitters
[@PITTER PATTER]
DESIGN, 2019
Machus is a family-owned contemporary menswear and streetwear retailer based in Portland, Oregon. The store stocks a wide selection of both established and up-and-coming designers, as well as an in-house label of apparel and accessories.
For this project, I worked directly with the Machus team to create a rebranding of their identity developed over seven years ago to embody their story into their brand.
For this project, I worked directly with the Machus team to create a rebranding of their identity developed over seven years ago to embody their story into their brand.
For the brand identity, it only made sense to create something that reflects the importance of those same values and really put their story at the forefront. The new mark embodies the established date 11/11/11 in the mark and embodies a roman numeral “V” in the “M” of the logotype.