KEVIN LU


 ART DIRECTION

[INFO]         

“Every Day Holds A Win”

—Kaiser Permanente®







BRAND CAMPAIGN
2022









What does it mean to win?

After suffering two major injuries, NBA star Klay Thompson found himself out of the game for 941 days. During this time, he had to not only focus on his physical rehabilitation, but also had to stay mentally healthy on his road back to full health. In doing so, Klay recontextualizes what a “win” means to him.
            In this spot, we take a look back to those 941 days while showing the wins along the way that give Klay the motivation to keep moving forward and find love for the little moments along the way.


AWARDS
    ︎︎︎[CLIO SPORTS, BRONZE]
Agency: Translation

Jason Campbell, ECD
Castro Desroches, GCD
Aryan Aminzadeh, GCD
Kevin Lu, AD
Karan Raikar, CW


Amara Abbas, Director
Linus Sandgren, DP
Peter Wiedensmith, Editor
Noah Woodburn, Mix & Sound

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©2022      

Kevin Lu is
an art director & designer based
in NYC.




Currently at Translation.