“Fatherhood”
—Beats by Dre®
BRAND FILM
2022
In this film, we give LeBron the space to speak about his greatest accomplishment — being a father.
We hear LeBron voice his experience raising Bronny, his eldest child. We hear his entire journey — the highs and lows, the pride and the fears.
We get to know a side of LeBron that us fans never get to see, and with it never-before-seen footage sourced straight from the James family.
Throughout our film, we see the growth of the two of them together, all wrapping up with a unique handshake between father and son — showing the strength of their bond.
PRESS
︎︎︎[ADWEEK] [THE SOURCE]
We hear LeBron voice his experience raising Bronny, his eldest child. We hear his entire journey — the highs and lows, the pride and the fears.
We get to know a side of LeBron that us fans never get to see, and with it never-before-seen footage sourced straight from the James family.
Throughout our film, we see the growth of the two of them together, all wrapping up with a unique handshake between father and son — showing the strength of their bond.
PRESS
︎︎︎[ADWEEK] [THE SOURCE]
Agency: Translation
Jason Campbell, ECD
Castro Descroches, GCD
Aryan Aminzadeh, GCD
Kevin Lu, AD
Karan Raikar, CW
Lance Acord, Director / DP
Robert Duffy, Editor
Daniel De Vue, Color
SQUEAK E. CLEAN, Mix
Leon Thomas, Music
Jason Campbell, ECD
Castro Descroches, GCD
Aryan Aminzadeh, GCD
Kevin Lu, AD
Karan Raikar, CW
Lance Acord, Director / DP
Robert Duffy, Editor
Daniel De Vue, Color
SQUEAK E. CLEAN, Mix
Leon Thomas, Music
