FEATURED WORK
KEVIN LU is a multidisciplinary creative based in New York City.

Currently at
JOHANNES LEONARDO.


ART DIRECTION
The Original SS25, 2025
Prada SS25 Mens Teaser, 2024
Originals SS24, 2024
AE1, 2023–2024
Move How You Want, 2022
D.O.N. Issue #5, 2023
King of the Court, 2022
Fatherhood, 2022
Everyday Holds a Win, 2022
Countdown, 2023
It’s The Music Pt. II, 2022
That’s Game, 2021

CREATIVE DIRECTION
Heavy Neck, 2023
BSTV, 2023
Gateway Brand Identity, 2022

DIRECTION
Eternity, 2024

DESIGN
Machus Brand Identity, 2019
MTV Digital Design, 2019–2020
Regular Issue One, 2019


SELECTED CLIENTS
adidas® Originals
adidas® Basketball
AT&T®
Beats by Dre®
Big 12®
Instagram®
Kaiser Permanente®
MTV™
NBA®
Prada®
ViacomCBS®


PAST EXPERIENCE

Sr. Art Director, Johannes Leonardo
May 2023–Present

Art Director, Translation
Dec. 2020–May 2023

Freelance Art Director & Designer
2018–Present

Designer, MTV
Oct. 2019–Dec. 2020

B.S. Graphic Design + 
       Minor of Advertising
Portland State University,
Aug, 2016–Aug. 2019


CONTACT
hello@kevinludesign.com
 LinkedIn
Instagram
ADIDAS®
 ART DIRECTION — 2025

The Original SS25—adidas® Originals
The Spring Summer 2025 campaign for adidas® Originals, directed and photographed by Thibaut Grevet.

SEE FULL PROJECT
ADIDAS® BASKETBALL
ART DIRECTION — 2023–2024

AE1—adidas® Basketball
The multi-series campaign for Anthony Edwards’ first signature shoe for adidas®, the AE1.

SEE FULL PROJECT
ADIDAS® BASKETBALL
ART DIRECTION — 2023

D.O.N.
Issue #5—adidas® Basketball
The launch campaign for Donovan Mitchell’s fifth signature shoe with adidas®. Here, Don gives the world the first look at the Issue #5 alongside the one’s who mean the most to him — his mother and sister.

SEE FULL PROJECT


HEAVY NECK®
 CREATIVE DIRECTION — 2023

Heavy Neck 2023—Heavy Neck®
A brand film for HEAVY NECK®, an independent jewelry brand with a focus on sterling silver.

SEE FULL PROJECT



KAISER PERMANENTE®
ART DIRECTION — 2022

Every Day Holds a Win—Kaiser Permanente®
An ode to NBA superstar Klay Thompson’s 941-day recovery journey and how he redefines what it means to win as he makes his return to the game.

SEE FULL PROJECT


BEATS BY DRE®
 ART DIRECTION — 2022

Fatherhood—Beats by Dre®
In this film, LeBron tells the story of life as a father, and his relationship with his son, Bronny, through the years. 

SEE FULL PROJECT



MACHUS®
DESIGN — 2019

Machus Brand Identity—Machus®
A brand identity for one of Portland’s staple streetwear retailers featuring contemporary designers as well as thier own in-house line of apparel.

SEE FULL PROJECT



BEATS BY DRE®
 ART DIRECTION — 2022

It’s The Music Pt. II—Beats by Dre®
A campaign for the Beats Studio Buds that celebrates music and where it takes us, rather than the technology behind them.

SEE FULL PROJECT




VIACOMCBS®
 DESIGN — 2019–2020

MTV Digital Design—MTV®
A collection of logos, show-opens and digital assets from social shows across the MTV™ Entertainment Group.

SEE FULL PROJECT


PRADA®
 ART DIRECTION — 2024

SS25 Mens Show Teaser—Prada®
The teaser film for the Prada® Spring Summer 2025 Menswear Show in Milan, presented by Miuccia Prada and
Raf Simons.

SEE FULL PROJECT




ADIDAS® ORIGINALS
 ART DIRECTION — 2024

Originals SS24—adidas® Originals
The SS24 campaign for adidas® Originals that celebrates three iconic flagship silhouettes  — the Samba, Gazelle, and Spezial.

SEE FULL PROJECT




BEATS BY DRE®
ART DIRECTION — 2022

Move How You Want—Beats by Dre®
The campaign for the Beats® Fit Pros — showcasing their ability to let you move however you want. Featuring Vince Staples, Kaia Gerber, Naomi Osaka, and Quenlin Blackwell.

SEE FULL PROJECT


BEATS BY DRE®
ART DIRECTION — 2022

King Of The Court—Beats by Dre®
A holiday campaign starring one of basketball’s most iconic father-son duos — LeBron and Bronny James — and their relationship with each other and music.

SEE FULL PROJECT



CREATIVE SHORT
  DIRECTION — 2024

Eternity
A creative short that captures a voyeuristic look at life within the city — from the perspective of another passerby, seeing only glimpses of the lives of others.

SEE FULL PROJECT


GATEWAY®
CREATIVE DIRECTION — 2023

Gateway Brand Identity—Gateway®
A brand identity for an independent agency & production company based in Chicago, IL.

SEE FULL PROJECT



BIG 12®
 ART DIRECTION — 2023

Countdown—Big 12®
In this film, we acknowledge the rich history of the Big 12 while celebrating the new, contemporary landscape of it’s league.

SEE FULL PROJECT



BOOTLEGS®
CREATIVE DIRECTION — 2023

“BSTV”—Bootlegs®
Bootlegs® make an appearance on a fake home shopping network in this creative campaign for Brooklyn-based artist, Levi Pitters (@PITTERPATTER).

SEE FULL PROJECT



NBA®
 ART DIRECTION — 2021

That’s Game—NBA®
A campaign celebrating the love of basketball centered around an emphatic phrase uttered at courts around the world.

SEE FULL PROJECT


CONCEPT
DESIGN — 2019

Regular
Issue #1

A conceptual publication uncovering the ever-increasing overlap between digital culture and reality.

SEE FULL PROJECT