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Kevin Lu
Info︎︎︎
Kevin Lu is an art director and designer based in NYC.
Currently at
Translation︎︎︎
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Selected Work ︎
“Move How You Want”︎︎︎
—Beats By Dre
®
︎Art Direction, 2022
A product launch campaign for the Beats Fit Pros that shows how they give you the freedom to move with your music, however you see fit.
“Its The Music” Pt. II︎︎︎
—Beats By Dre
®
︎Art Direction, 2021
A product campaign for the Beats Studio Buds that celebrates music and where it takes us, rather than the tech behind them.
“That’s Game”︎︎︎
—NBA
®
︎Art Direction, 2021
A brand campaign that celebrates the love of basketball centered around an emphatic phrase uttered at courts around the world.
MACHUS︎︎︎
—Machus
®
︎Brand Identity, 2019
A new brand identity for one of Portland, Oregon’s staple streetwear retailers featuring contemporary designers as well as thier own in-house apparel.
MTV Digital Design︎︎︎
—MTV™ Networks
︎Logo & Digital Design, 2019–2020
A collection of logos, show-opens and digital assets from social shows across the MTV™ Entertainment Group.
Regular
Issue One
︎︎︎
—Self
︎Editorial Design, 2019
A conceptual publication uncovering the ever-increasing overlap between digital culture and reality.
Daily Log︎︎︎
—Self
︎Page Design, 2019
A journal used to track day-to-day life —inspired by the classic design of calendars and daily planners.
©2022
