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Kevin Lu
Info︎︎︎
Kevin Lu is an art director and designer based in NYC.
Currently at
Translation︎︎︎
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Selected Work ︎
“Move How You Want”︎︎︎
—Beats by Dre
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︎Art Direction, 2022
A product launch campaign for the Beats Fit Pros that shows how they give you the freedom to move with your music, however you see fit.
“Every Day Holds A Win”︎︎︎
—Kaiser Permanente
®
︎Art Direction, 2022
An ode to NBA superstar Klay Thompson’s 941-day recovery journey and how he redefines what it means to win as he makes his return to the game.
“Its The Music” Pt. II︎︎︎
—Beats by Dre
®
︎Art Direction, 2021
A product campaign for the Beats Studio Buds that celebrates music and where it takes us, rather than the technology behind them.
“That’s Game”︎︎︎
—NBA
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︎Art Direction, 2021
A brand campaign that celebrates the love of basketball centered around an emphatic phrase uttered at courts around the world.
MACHUS︎︎︎
—Machus
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︎Brand Identity, 2019
A new brand identity for one of Portland’s staple streetwear retailers featuring contemporary designers as well as thier own in-house apparel.
MTV Digital Design︎︎︎
—MTV™ Networks
︎Logo & Digital Design, 2019–2020
A collection of logos, show-opens and digital assets from social shows across the MTV™ Entertainment Group.
Regular
Issue One
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—Self
︎Editorial Design, 2019
A conceptual publication uncovering the ever-increasing overlap between digital culture and reality.
Daily Log︎︎︎
—Self
︎Page Design, 2019
A journal used to track day-to-day life —inspired by the classic design of calendars and daily planners.
©2022
