KEVIN LU

ART DIRECTION

[INFO]

Sr. Art Director,
Johannes Leonardo
︎May 2023–Present

Art Director, Translation
︎Dec. 2020–May 2023

Freelance Designer

︎2018–Present

Designer, MTV
︎Oct. 2019–Dec. 2020

Art Direction Intern, FIR NW
︎Sep. 2018–Dec. 2018

B.S. Graphic Design +
Minor of Advertising
Portland State University,
︎2016–2019

Clients
︎ Beats by Dre^®
NBA^®
Kaiser Permanente^®
MTV™
ViacomCBS^®
AT&T^®
+ more

For all inquiries: hello@kevinludesign.com

LinkedIn︎︎︎
WNW ︎︎︎
Instagram︎︎︎

Copywriter Partner:
Karan Raikar︎︎︎

︎

[EMAIL] [LINKEDIN] [INSTAGRAM]

Kevin Lu is
an art director & designer based
in NYC.

01 “KING OF THE COURT”︎︎︎
︎Beats by Dre^®

Brand Campaign, 2022

A campaign starring one of basketball’s most iconic father-son duos — LeBron and Bronny James — and their relationship with each other and music.

02 “MOVE HOW YOU WANT”︎︎︎
︎Beats by Dre^®

Product Campaign, 2022
A launch campaign for the Beats Fit Pros that shows how they give you the freedom to move with your music, however you see fit.

03 “FATHERHOOD”︎︎︎
︎Beats by Dre^®

Brand Film, 2022
A retrospective film that tells the story of LeBron as a father, and his relationship with his eldest son, Bronny, through the years.

04 GATEWAY︎︎︎
︎Gateway^®

Brand Identity, Web Design, 2022
A brand identity for an independent agency & production company based in Chicago, IL.

05 “EVERY DAY HOLDS A WIN”︎︎︎
︎Kaiser Permanente^®

Brand Campaign, 2022

An ode to NBA superstar Klay Thompson’s 941-day recovery journey and how he redefines what it means to win as he makes his return to the game.

06 “IT’S THE MUSIC” PT.II︎︎︎
︎Beats by Dre^®

Product Campaign, 2021

A product campaign for the Beats Studio Buds that celebrates music and where it takes us, rather than the technology behind them.

07 MACHUS︎︎︎
︎Machus^®

Brand Identity, 2019

A brand identity for one of Portland’s staple streetwear retailers featuring contemporary designers as well as thier own in-house apparel.

08 “THAT’S GAME”︎︎︎

︎NBA^®

Brand Campaign, 2021

A campaign that celebrates the love of basketball centered around an emphatic phrase uttered at courts around the world.

09 MTV DIGITAL DESIGN︎︎︎
︎MTV™

Logo & Digital Design, 2019–2020

A collection of logos, show-opens and digital assets from social shows across the MTV™ Entertainment Group.

10 REGULAR︎︎︎
︎ISSUE ONE

Editorial Design, 2019

A conceptual publication uncovering the ever-increasing overlap between digital culture and reality.

KEVIN LU

ART DIRECTION

Kevin Lu is an art director & designer based in NYC.

Kevin Lu is
an art director & designer based
in NYC.