KEVIN LU


 ART DIRECTION

[INFO]         

“It’s The Music” Pt. II

—Beats by Dre®







PRODUCT CAMPAIGN
2021









Features are one thing. Sound is everything.

The Beats Studio Buds aren’t all about the tech that goes into them, because when it comes to your music, there’s only one thing that really matters — the sound.
            In this campaign, we see our talent roster dismiss the tech features of the earbuds but instead, they dive into their favorite songs — telling us how about their connections with them and the emotions that go along with it.

[ALL FILMS HERE]
Agency: Translation

Castro Descroches, CD
Ray Smiling, CD
Rachel Leathers, Sr. AD
Mia Madrid, Sr. CW
Kevin Lu, AD
Karan Raikar, CW
Brooke Borglum, AD Intern
Kevin Dulorie, CW Intern
“FOR DAVANTE ADAMS, IT’S THE MUSIC” :30


“FOR NICK MERCS, IT’S THE MUSIC” :30

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©2022      

Kevin Lu is
an art director & designer based
in NYC.




Currently at Translation.