In this holiday campaign, we explore the dynamic between one of basketball’s most iconic father-son duos: LeBron and his eldest son, Bronny.
            In our hero film, we see a musical back-and-forth between LeBron and Bronny, using basketball as their way of choosing the track that we get to hear — LeBron, the seasoned vet, listening to Vivaldi with Bronny interjecting his hot new track, an unrealeased song from up and coming hip-hop artist, SoFaygo.