Role: Freelance Designer
On 11/11/11, Justin Machus opened the doors to his namesake brand with a mission to celebrate the designers and artists that they believe are the most compelling in the market. As the fifth-generation clothier in his family, he and the brand have deep ties to the fashion industry—curating and creating a selection of garments that resonate with their story and speaks to the culture of the streetwear industry.
For the brand identity, it only made sense to create something that reflects the importance of those same values and really put their story at the forefront. The new mark embodies the established date 11/11/11 in the mark and embodies a roman numeral “V” in the “M” of the logotype.