ADIDAS® BASKETBALL
ART DIRECTION — 2023–2024

AE1
—adidas Basketball®

Introducing the AE1 — Anthony Edwards’ first shoe with adidas® Basketball.

Each film in the campaign is set in our iconic peach world — where we see Ant’s authentic personality and sense of self come to life.

Believe That.



Agency: Johannes Leonardo

Jeph Burton, GCD
Hunter Hampton, GCD
Alfonso Ruiz, CD
Zack Browne, CD
Kevin Lu, Sr. AD
Kelechi Mpamaugo, AD
Christian Bermudez, AD
Karan Raikar, Sr. CW
Chris Chance, CW
Hannah Lo Bello,
        Associate Design Director

ONDA, Director
Iain Trimble, DP
Jack McKain, Photographer
Tom Hohle, Editor
Barking Owl, Sound






“NO LIE” :60




“SCARY GOOD” 1:11



“AKA” :30



CAMPAIGN VISUALS
Photo: Jack McKain