Kevin Lu is a multidisciplinary creative based in New York City.

For all inquiries:
hello@kevinludesign.com
©2026
[EMAIL]    [LINKEDIN]   [INSTAGRAM]



PAST EXPERIENCE
Freelance Art Director / ACD
2018–Present

Sr. Art Director, Johannes Leonardo
May 2023–May 2026

Art Director, Translation
Dec. 2020–May 2023

Designer, MTV
Oct. 2019–Dec. 2020

—

B.S. Graphic Design + 
       Minor of Advertising
Portland State University, 
Aug, 2016–Aug. 2019

SELECTED CLIENTS
adidas® Originals
adidas® Basketball
Beats by Dre®
Big 12®
BMW®
Instagram®
Jordan®
MTV™
NBA®
Nike®
Prada®


FEATURED WORK

01Atelier Spring 26Nike® AtelierArt Direction
2026


02Superstar SS26adidas® OriginalsArt Direction
2026


03SS25 Menswear ShowPrada®Art Direction
2025


04The Original SS25adidas® OriginalsArt Direction
2025


05Originals SS24adidas® OriginalsArt Direction
2024


06Beats Fit ProBeats by Dre®Art Direction
2022


07AE1adidas® BasketballArt Direction
2024


08D.O.N. Issue No. 5adidas® BasketballArt Direction
2023


09The Legacy ContinuesBeats by Dre®Art Direction
2022


10EternityCreative ShortDirection
2024


11Promo 2023HEAVY NECK®Creative Direction
2023


12BSTVPITTERPATTER®Creative Direction
2023


13Machus Brand IdentityMACHUS®Art Direction + Design
2019

ADIDAS® BASKETBALL
ART DIRECTION — 2023–2024

AE1
—adidas Basketball®

Introducing the AE1 — Anthony Edwards’ first shoe with adidas® Basketball.

Each film in the campaign is set in our iconic peach world — where we see Ant’s authentic personality and sense of self come to life.

Believe That.


Agency: Johannes Leonardo

Jeph Burton, GCD
Hunter Hampton, GCD
Alfonso Ruiz, CD
Zack Browne, CD
Kevin Lu, Sr. AD
Kelechi Mpamaugo, AD
Christian Bermudez, AD
Karan Raikar, Sr. CW
Chris Chance, CW
Hannah Lo Bello,
        Associate Design Director

ONDA, Director
Iain Trimble, DP
Jack McKain, Photographer
Tom Hohle, Editor
Barking Owl, Sound




“NO LIE” :60



“SCARY GOOD” 1:11


“AKA” :30


CAMPAIGN VISUALS
Photo: Jack McKain