“King of 
the Court” 







—Beats by Dre®




In this holiday campaign, we explore the dynamic between one of basketball’s most iconic father-son duos: LeBron and his eldest son, Bronny.
            In our hero film, we see a musical back-and-forth between LeBron and Bronny, using basketball as their way of choosing the track that we get to hear — LeBron, the seasoned vet, listening to Vivaldi with Bronny interjecting his hot new track, an unrealeased song from up and coming hip-hop artist, SoFaygo.
Art Direction
2022

Agency: Translation

Jason Campbell, ECD
Castro Descroches, GCD
Aryan Aminzadeh, GCD
Kevin Lu, AD
Karan Raikar, CW

—

Lance Acord, Director / DP
Robert Duffy, Editor
Daniel De Vue, Color
Squeak E. Clean, Mix
Alexis Ffrench, Music Engineer

Ronan McKenzie, Photographer





Stills

Selected Work ︎



“King of the Court” 

—Beats by Dre®


︎Product Campaign, 2022

A campaign starring one of basketball’s most iconic father-son duos — LeBron and Bronny James — and their relationship with each other and music.

“Move How You Want”︎︎︎

—Beats by Dre®


︎Product Campaign, 2022

A product launch campaign for the Beats Fit Pros that shows how they give you the freedom to move with your music, however you see fit.

“Every Day Holds A Win”︎︎︎

—Kaiser Permanente®


︎Brand Campaign, 2022

An ode to NBA superstar Klay Thompson’s 941-day recovery journey and how he redefines what it means to win as he makes his return to the game.

“Its The Music” Pt. II︎︎︎

—Beats by Dre®


︎Product Campaign, 2021

A product campaign for the Beats Studio Buds that celebrates music and where it takes us, rather than the technology behind them.

“That’s Game”︎︎︎

—NBA®


︎Brand Campaign, 2021

A brand campaign that celebrates the love of basketball centered around an emphatic phrase uttered at courts around the world.


MACHUS︎︎︎
—Machus®


︎Brand Identity, 2019

A new brand identity for one of Portland’s staple streetwear retailers featuring contemporary designers as well as thier own in-house apparel.


MTV Digital Design︎︎︎
—MTV™ Networks


︎Logo & Digital Design, 2019–2020

A collection of logos, show-opens and digital assets from social shows across the MTV™ Entertainment Group.


Regular Issue One︎︎︎
—Self


︎Editorial Design, 2019

A conceptual publication uncovering the ever-increasing overlap between digital culture and reality.



©2022