©2026
[EMAIL]    [LINKEDIN]   [INSTAGRAM]

Kevin Lu is a multidisciplinary creative based in New York City.

For all inquiries:
hello@kevinludesign.com




PAST EXPERIENCE
Freelance Art Director / ACD
2018–Present

Sr. Art Director, Johannes Leonardo
May 2023–May 2026

Art Director, Translation
Dec. 2020–May 2023

Designer, MTV
Oct. 2019–Dec. 2020

—

B.S. Graphic Design + 
       Minor of Advertising
Portland State University, 
Aug, 2016–Aug. 2019

SELECTED CLIENTS
adidas® Originals
adidas® Basketball
Beats by Dre®
Big 12®
BMW®
Instagram®
Jordan®
MTV™
NBA®
Nike®
Prada®




FEATURED WORK


01Atelier Spring 26Nike® AtelierArt Direction
2026



02Superstar SS26adidas® OriginalsArt Direction
2026



03SS25 Menswear ShowPrada®Art Direction
2025



04The Original SS25adidas® OriginalsArt Direction
2025



05Originals SS24adidas® OriginalsArt Direction
2024



06Beats Fit ProBeats by Dre®Art Direction
2022



07AE1adidas® BasketballArt Direction
2024



08D.O.N. Issue No. 5adidas® BasketballArt Direction
2023



09The Legacy ContinuesBeats by Dre®Art Direction
2022



10EternityCreative ShortDirection
2024



11Promo 2023HEAVY NECK®Creative Direction
2023



12BSTVPITTERPATTER®Creative Direction
2023



13Machus Brand IdentityMACHUS®Art Direction + Design
2019


BEATS® BY DRE“BEATS FIT PRO“
ART DIRECTION, 2022


It’s all about the freedom to move with how you want with your music.

With the universal way to move with your music, the “head-bob”, these four :15s films aim to show how the Beats Fit Pros mold to the way that you move so you never miss a beat of your music, no matter what.
           In each film, we tell our talent’s stories and personalities through the way they move, all set to the unreleased Vince Staples track, “Magic,” that we tease out through the campaign.
Agency: Translation

Jason Campbell, ECD
Castro Desroches, CD
Aryan Aminzadeh, CD
Ray Smiling, CD
Rachel Leathers, Sr. AD
Mia Madrid, Sr. CW
Kevin Lu, AD
Karan Raikar, CW

Nina Holmgren, Director
Dusten Zimmerman, Editor
Sean Coleman, Color
Ballad, Mix

Tom Bender, Photographer
“FIT FOR VINCE” :15
“FIT FOR NAOMI” :15
“FIT FOR KAIA” :15

“FIT FOR QUEN” :15


CAMPAIGN STILLS
Photo: Tom Bender