Kevin Lu is a multidisciplinary creative based in New York City.

For all inquiries:
hello@kevinludesign.com

©2026
[EMAIL]    [LINKEDIN]   [INSTAGRAM]




PAST EXPERIENCE
Freelance Art Director / ACD
2018–Present

Sr. Art Director, Johannes Leonardo
May 2023–May 2026

Art Director, Translation
Dec. 2020–May 2023

Designer, MTV
Oct. 2019–Dec. 2020

—

B.S. Graphic Design + 
       Minor of Advertising
Portland State University, 
Aug, 2016–Aug. 2019

SELECTED CLIENTS
adidas® Originals
adidas® Basketball
Beats by Dre®
Big 12®
BMW®
Instagram®
Jordan®
MTV™
NBA®
Nike®
Prada®




FEATURED WORK


01Atelier Spring 26Nike® AtelierArt Direction
2026



02Superstar SS26adidas® OriginalsArt Direction
2026



03SS25 Menswear ShowPrada®Art Direction
2025



04The Original SS25adidas® OriginalsArt Direction
2025



05Originals SS24adidas® OriginalsArt Direction
2024



06Beats Fit ProBeats by Dre®Art Direction
2022



07AE1adidas® BasketballArt Direction
2024



08D.O.N. Issue No. 5adidas® BasketballArt Direction
2023



09The Legacy ContinuesBeats by Dre®Art Direction
2022



10EternityCreative ShortDirection
2024



11Promo 2023HEAVY NECK®Creative Direction
2023



12BSTVPITTERPATTER®Creative Direction
2023



13Machus Brand IdentityMACHUS®Art Direction + Design
2019

BIG 12®
ART DIRECTION — 2023

Countdown—Big 12®
“We’ve always been greater than 12.”

The landscape of college athletics is ever-changing, with the Big 12 as no exception. We take the moment to celebrate the contemporary world of collegiate sports — celebrating the diverse and individualistic nature of student athletes and what success looks like, both on and off the field.
           In this film, we thematically count down from “12” — acknowledging the rich history of the Big 12 along the way — and moving towards the future as a collective “one.”


 PRESS—   AD AGE

Agency: Translation

Steve Horn, GCD
Mina Mikhael, GCD
Dierdre Hering, Sr. CW
Jennifer Wang, Sr. AD
Kevin Lu, AD
Karan Raikar, CW

child., Director
Matt Carter, Editor
Company3, Color
Heard City, Mix




“COUNTDOWN” :60