Kevin Lu is a multidisciplinary creative based in New York City.

For all inquiries:
hello@kevinludesign.com

©2026
[EMAIL]    [LINKEDIN]   [INSTAGRAM]




PAST EXPERIENCE
Freelance Art Director / ACD
2018–Present

Sr. Art Director, Johannes Leonardo
May 2023–May 2026

Art Director, Translation
Dec. 2020–May 2023

Designer, MTV
Oct. 2019–Dec. 2020

—

B.S. Graphic Design + 
       Minor of Advertising
Portland State University, 
Aug, 2016–Aug. 2019

SELECTED CLIENTS
adidas® Originals
adidas® Basketball
Beats by Dre®
Big 12®
BMW®
Instagram®
Jordan®
MTV™
NBA®
Nike®
Prada®




FEATURED WORK


01Atelier Spring 26Nike® AtelierArt Direction
2026



02Superstar SS26adidas® OriginalsArt Direction
2026



03SS25 Menswear ShowPrada®Art Direction
2025



04The Original SS25adidas® OriginalsArt Direction
2025



05Originals SS24adidas® OriginalsArt Direction
2024



06Beats Fit ProBeats by Dre®Art Direction
2022



07AE1adidas® BasketballArt Direction
2024



08D.O.N. Issue No. 5adidas® BasketballArt Direction
2023



09The Legacy ContinuesBeats by Dre®Art Direction
2022



10EternityCreative ShortDirection
2024



11Promo 2023HEAVY NECK®Creative Direction
2023



12BSTVPITTERPATTER®Creative Direction
2023



13Machus Brand IdentityMACHUS®Art Direction + Design
2019

ADIDAS® BASKETBALL
ART DIRECTION — 2023

D.O.N. Issue #5—adidas® Basketball
With the fifth iteration of Donovan Mitchell’s signature shoe, we wanted to create a campaign that tells a deeper story — one dedicated to his mother and sister, who both celebrate the illustrious partnership between Don and adidas alongside him.


PRESS—   COMPLEX  

Agency: Johannes Leonardo

Jeph Burton, GCD
Hunter Hampton, GCD
Alfonso Ruiz, CD
Zack Browne, CD
Kevin Lu, Sr. AD
Karan Raikar, Sr. CW
Shaung Wan, Design Director
Hannah Lo Bello, Sr. Designer

Jameela Elfaki, Director / Photographer
Erynn Patrick Lamont, DP
Logan K. Triplett, Editor / VFX
Cameron Marygold, Color
Colton Jackson, Mix
Gloss Studio, Photo Retouch





“THE DRIVE” 1:12
— Featuring Donovan Mitchell, Nicole Mitchell, & Jordan Mitchell


“The Drive” explores Donovan Mitchell’s Why – who he does it for, and what keeps him going. And it’s never once been about him or the accolades – it’s been about his community. The people that helped him succeed, the fans that chant his name in the arena, the kids that model their game after his on backyard courts.

Partnering with our director/photographer Jameela Elfaki, we captured an intimate look into Don and what keeps him going.





CAMPAIGN VISUALS