ART DIRECTION — 2022
In this film, we give LeBron the space to speak about his greatest accomplishment — being a father.
We hear LeBron voice his experience raising Bronny, his eldest child. We hear his entire journey — the highs and lows, the pride and the fears.
We get to know a side of LeBron that us fans never get to see, and with it never-before-seen footage sourced straight from the James family. Throughout our film, we see the growth of the two of them together, all wrapping up with a unique handshake between father and son — showing the strength of their bond.
PRESS— ADWEEK THE SOURCE
We hear LeBron voice his experience raising Bronny, his eldest child. We hear his entire journey — the highs and lows, the pride and the fears.
We get to know a side of LeBron that us fans never get to see, and with it never-before-seen footage sourced straight from the James family. Throughout our film, we see the growth of the two of them together, all wrapping up with a unique handshake between father and son — showing the strength of their bond.
PRESS— ADWEEK THE SOURCE
Castro Descroches, GCD
Aryan Aminzadeh, GCD
Kevin Lu, AD
Karan Raikar, CW
Lance Acord, Director / DP
Robert Duffy, Editor
Daniel De Vue, Color
SQUEAK E. CLEAN, Mix
Leon Thomas, Music
— Featuring LeBron James & Bronny James