Kevin Lu is a multidisciplinary creative based in New York City.

For all inquiries:
hello@kevinludesign.com

©2026
[EMAIL]    [LINKEDIN]   [INSTAGRAM]




PAST EXPERIENCE
Freelance Art Director / ACD
2018–Present

Sr. Art Director, Johannes Leonardo
May 2023–May 2026

Art Director, Translation
Dec. 2020–May 2023

Designer, MTV
Oct. 2019–Dec. 2020

—

B.S. Graphic Design + 
       Minor of Advertising
Portland State University, 
Aug, 2016–Aug. 2019

SELECTED CLIENTS
adidas® Originals
adidas® Basketball
Beats by Dre®
Big 12®
BMW®
Instagram®
Jordan®
MTV™
NBA®
Nike®
Prada®




FEATURED WORK


01Atelier Spring 26Nike® AtelierArt Direction
2026



02Superstar SS26adidas® OriginalsArt Direction
2026



03SS25 Menswear ShowPrada®Art Direction
2025



04The Original SS25adidas® OriginalsArt Direction
2025



05Originals SS24adidas® OriginalsArt Direction
2024



06Beats Fit ProBeats by Dre®Art Direction
2022



07AE1adidas® BasketballArt Direction
2024



08D.O.N. Issue No. 5adidas® BasketballArt Direction
2023



09The Legacy ContinuesBeats by Dre®Art Direction
2022



10EternityCreative ShortDirection
2024



11Promo 2023HEAVY NECK®Creative Direction
2023



12BSTVPITTERPATTER®Creative Direction
2023



13Machus Brand IdentityMACHUS®Art Direction + Design
2019

BEATS BY DRE®
ART DIRECTION — 2022

Fatherhood—Beats by Dre®
In this film, we give LeBron the space to speak about his greatest accomplishment — being a father.
            We hear LeBron voice his experience raising Bronny, his eldest child. We hear his entire journey — the highs and lows, the pride and the fears.
            We get to know a side of LeBron that us fans never get to see, and with it never-before-seen footage sourced straight from the James family. Throughout our film, we see the growth of the two of them together, all wrapping up with a unique handshake between father and son — showing the strength of their bond.



PRESS—   ADWEEK   THE SOURCE

Agency: Translation

Castro Descroches, GCD
Aryan Aminzadeh, GCD
Kevin Lu, AD
Karan Raikar, CW

Lance Acord, Director / DP
Robert Duffy, Editor
Daniel De Vue, Color
SQUEAK E. CLEAN, Mix
Leon Thomas, Music





“FATHERHOOD” :49
— Featuring LeBron James & Bronny James