Kevin Lu is a multidisciplinary creative based in New York City.

For all inquiries:
hello@kevinludesign.com
©2026
[EMAIL]    [LINKEDIN]   [INSTAGRAM]



PAST EXPERIENCE
Freelance Art Director / ACD
2018–Present

Sr. Art Director, Johannes Leonardo
May 2023–May 2026

Art Director, Translation
Dec. 2020–May 2023

Designer, MTV
Oct. 2019–Dec. 2020

—

B.S. Graphic Design + 
       Minor of Advertising
Portland State University, 
Aug, 2016–Aug. 2019

SELECTED CLIENTS
adidas® Originals
adidas® Basketball
Beats by Dre®
Big 12®
BMW®
Instagram®
Jordan®
MTV™
NBA®
Nike®
Prada®


FEATURED WORK

01Atelier Spring 26Nike® AtelierArt Direction
2026


02Superstar SS26adidas® OriginalsArt Direction
2026


03SS25 Menswear ShowPrada®Art Direction
2025


04The Original SS25adidas® OriginalsArt Direction
2025


05Originals SS24adidas® OriginalsArt Direction
2024


06Beats Fit ProBeats by Dre®Art Direction
2022


07AE1adidas® BasketballArt Direction
2024


08D.O.N. Issue No. 5adidas® BasketballArt Direction
2023


09The Legacy ContinuesBeats by Dre®Art Direction
2022


10EternityCreative ShortDirection
2024


11Promo 2023HEAVY NECK®Creative Direction
2023


12BSTVPITTERPATTER®Creative Direction
2023


13Machus Brand IdentityMACHUS®Art Direction + Design
2019

HEAVY NECK®
CREATIVE DIRECTION — 2023

Heavy Neck 2023—Heavy Neck®
A brand film for HEAVY NECK, an independent jewelry company.

          This film takes a look behind the craft — the process and nature of working with sterling silver and heavy cuban link chains while injecting the brand’s gritty, DIY attitude and ethos.
Kevin Lu, Creative Director
Harry Sattler, DP / Editor

Produced by Gateway®



“HEAVY NECK 2023” :49