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“It’s The Music” Pt. II







—Beats by Dre®




Features are one thing. Sound is everything.

The Beats Studio Buds aren’t all about the tech that goes into them, because when it comes to your music, there’s only one thing that really matters — the sound.
            In this campaign, we see our talent roster dismiss the tech features of the earbuds but instead, they dive into their favorite songs — telling us how about their connections with them and the emotions that go along with it.

*Find all the films here︎︎︎

Art Direction
2021

Agency: Translation

Castro Descroches, CD
Ray Smiling, CD
Rachel Leathers, Sr. AD
Mia Madrid, Sr. CW
Kevin Lu, AD
Karan Raikar, CW
Brooke Borglum, AD Intern
Kevin Dulorie, CW Intern

It’s The Music feat. Davante Adams :30



It’s The Music feat. NickMercs :30

Selected Work ︎



“Move How You Want”︎︎︎

—Beats By Dre®


︎Art Direction, 2022

A product launch campaign for the Beats Fit Pros that shows how they give you the freedom to move with your music, however you see fit.

“Its The Music” Pt. II︎︎︎

—Beats By Dre®


︎Art Direction, 2021

A product campaign for the Beats Studio Buds that celebrates music and where it takes us, rather than the tech behind them.

“That’s Game”︎︎︎

—NBA®


︎Art Direction, 2021

A brand campaign that celebrates the love of basketball centered around an emphatic phrase uttered at courts around the world.

MACHUS︎︎︎
—Machus®


︎Brand Identity, 2019

A new brand identity for one of Portland, Oregon’s staple streetwear retailers featuring contemporary designers as well as thier own in-house apparel.

MTV Digital Design︎︎︎
—MTV™ Networks


︎Logo & Digital Design, 2019–2020

A collection of logos, show-opens and digital assets from social shows across the MTV™ Entertainment Group.

Regular Issue One︎︎︎
—Self


︎Editorial Design, 2019

A conceptual publication uncovering the ever-increasing overlap between digital culture and reality.

Daily Log︎︎︎
—Self


︎Page Design, 2019

A journal used to track day-to-day life —inspired by the classic design of calendars and daily planners.



©2022