hello@kevinludesign.com
Freelance Art Director / ACD
2018–Present
Sr. Art Director, Johannes Leonardo
May 2023–May 2026
Art Director, Translation
Dec. 2020–May 2023
Designer, MTV
Oct. 2019–Dec. 2020
—
B.S. Graphic Design +
Minor of Advertising
Portland State University,
Aug, 2016–Aug. 2019
Oct. 2019–Dec. 2020
—
B.S. Graphic Design +
Minor of Advertising
Portland State University,
Aug, 2016–Aug. 2019
adidas® Originals
adidas® Basketball
Beats by Dre®
Big 12®
BMW®
Instagram®
Jordan®
MTV™
NBA®
Nike®
Prada®
2026
2026
2025
2025
2024
2022
2024
2023
2022
2024
2023
2023
2019
ART DIRECTION—2022
The Court—Beats by Dre®
In this holiday campaign, we explore the dynamic between one of basketball’s most iconic father-son duos: LeBron and his eldest son, Bronny.
In our hero film, we see a musical back-and-forth between LeBron and Bronny, using basketball as their way of choosing the track that we get to hear — LeBron, the seasoned vet, listening to Vivaldi with Bronny interjecting his hot new track, an unrealeased song from up and coming hip-hop artist, SoFaygo.
In our hero film, we see a musical back-and-forth between LeBron and Bronny, using basketball as their way of choosing the track that we get to hear — LeBron, the seasoned vet, listening to Vivaldi with Bronny interjecting his hot new track, an unrealeased song from up and coming hip-hop artist, SoFaygo.
PRESS— NBC SPORTS COMPLEX HYPEBEAST
Castro Descroches, GCD
Aryan Aminzadeh, GCD
Kevin Lu, AD
Karan Raikar, CW
Lance Acord, Director / DP
Robert Duffy, Editor
Daniel De Vue, Color
SQUEAK E CLEAN, Mix
Alexis Ffrench, Music Director
Ronan McKenzie, Photographer
—Featuring LeBron James & Bronny James
Photo: Ronan McKenzie