ART DIRECTION—2022
The Court—Beats by Dre®
In this holiday campaign, we explore the dynamic between one of basketball’s most iconic father-son duos: LeBron and his eldest son, Bronny.
In our hero film, we see a musical back-and-forth between LeBron and Bronny, using basketball as their way of choosing the track that we get to hear — LeBron, the seasoned vet, listening to Vivaldi with Bronny interjecting his hot new track, an unrealeased song from up and coming hip-hop artist, SoFaygo.
In our hero film, we see a musical back-and-forth between LeBron and Bronny, using basketball as their way of choosing the track that we get to hear — LeBron, the seasoned vet, listening to Vivaldi with Bronny interjecting his hot new track, an unrealeased song from up and coming hip-hop artist, SoFaygo.
PRESS— NBC SPORTS COMPLEX HYPEBEAST
Castro Descroches, GCD
Aryan Aminzadeh, GCD
Kevin Lu, AD
Karan Raikar, CW
Lance Acord, Director / DP
Robert Duffy, Editor
Daniel De Vue, Color
SQUEAK E CLEAN, Mix
Alexis Ffrench, Music Director
Ronan McKenzie, Photographer
—Featuring LeBron James & Bronny James
Photo: Ronan McKenzie