Kevin Lu is a multidisciplinary creative based in New York City.

For all inquiries:
hello@kevinludesign.com
©2026
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PAST EXPERIENCE
Freelance Art Director / ACD
2018–Present

Sr. Art Director, Johannes Leonardo
May 2023–May 2026

Art Director, Translation
Dec. 2020–May 2023

Designer, MTV
Oct. 2019–Dec. 2020

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B.S. Graphic Design + 
       Minor of Advertising
Portland State University, 
Aug, 2016–Aug. 2019

SELECTED CLIENTS
adidas® Originals
adidas® Basketball
Beats by Dre®
Big 12®
BMW®
Instagram®
Jordan®
MTV™
NBA®
Nike®
Prada®


FEATURED WORK

01Atelier Spring 26Nike® AtelierArt Direction
2026


02Superstar SS26adidas® OriginalsArt Direction
2026


03SS25 Menswear ShowPrada®Art Direction
2025


04The Original SS25adidas® OriginalsArt Direction
2025


05Originals SS24adidas® OriginalsArt Direction
2024


06Beats Fit ProBeats by Dre®Art Direction
2022


07AE1adidas® BasketballArt Direction
2024


08D.O.N. Issue No. 5adidas® BasketballArt Direction
2023


09The Legacy ContinuesBeats by Dre®Art Direction
2022


10EternityCreative ShortDirection
2024


11Promo 2023HEAVY NECK®Creative Direction
2023


12BSTVPITTERPATTER®Creative Direction
2023


13Machus Brand IdentityMACHUS®Art Direction + Design
2019


MACHUS®MACHUS BRAND IDENTITY
DESIGN, 2019


Machus is a family-owned contemporary menswear and streetwear retailer based in Portland, Oregon. The store stocks a wide selection of both established and up-and-coming designers, as well as an in-house label of apparel and accessories. 
            For this project, I worked directly with the Machus team to create a rebranding of their identity developed over seven years ago to embody their story into their brand.
Role: Freelance Art Director / Designer

On 11/11/11, Justin Machus opened the doors to his namesake brand with a mission to celebrate the designers and artists that they believe are the most compelling in the market. As the fifth-generation clothier in his family, he and the brand have deep ties to the fashion industry—curating and creating a selection of garments that resonate with their story and speaks to the culture of the streetwear industry.
           For the brand identity, it only made sense to create something that reflects the importance of those same values and really put their story at the forefront. The new mark embodies the established date 11/11/11 in the mark and embodies a roman numeral “V” in the “M” of the logotype.