BEATS BY DRE®

ART DIRECTION—2022

Move How
You Want—Beats by Dre®
It’s all about the freedom to move with how you want with your music.

With the universal way to move with your music, the “head-bob”, these four :15s films aim to show how the Beats Fit Pros mold to the way that you move so you never miss a beat of your music, no matter what.
           In each film, we tell our talent’s stories and personalities through the way they move, all set to the unreleased Vince Staples track, “Magic,” that we tease out through the campaign.


 PRESS—    ADWEEK    COMPLEX    ROLLING STONE    HIPHOP DXAgency: Translation

Jason Campbell, ECD
Castro Desroches, CD
Aryan Aminzadeh, CD
Ray Smiling, CD
Rachel Leathers, Sr. AD
Mia Madrid, Sr. CW
Kevin Lu, AD
Karan Raikar, CW

Nina Holmgren, Director
Dusten Zimmerman, Editor
Sean Coleman, Color
Ballad, Mix

Tom Bender, Photographer

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FIT FOR VINCE :15

—Featuring Vince Staples

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“FIT FOR NAOMI” :15
—Featuring Naomi Osaka

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“FIT FOR KAIA” :15
— Featuring Kaia Gerber

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“FIT FOR QUEN” :15
—Featuring Quenlin Blackwell

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CAMPAIGN STILLS
Photo: Tom Bender