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“Move How You Want”






—Beats by Dre®



It’s all about the freedom to move with your music.

With the universal way to move with your music, the “head-bob”, these four :15s films aim to show how the Beats Fit Pros mold to the way that you move so you never miss a beat of your music, no matter what.
            In each film, we tell our talent’s stories and personalities through the way they move, all set to the unreleased Vince Staples track, “Magic,” that we tease out through the campaign.
Art Direction
2022

Agency: Translation

Nina Holmgren, Director
Castro Descroches, CD
Aryan Aminzadeh, CD
Ray Smiling, CD
Rachel Leathers, Sr. AD
Mia Madrid, Sr. CW
Kevin Lu, AD
Karan Raikar, CW

Press:  
Adweek︎︎︎
Complex︎︎︎
 Hiphop DX︎︎︎
Rolling Stone︎︎︎


Fit for Vince :15




Fit for Naomi :15



Fit for Kaia :15


Fit for Quen :15

Selected Work ︎



“Move How You Want”︎︎︎

—Beats By Dre®


︎Art Direction, 2022

A product launch campaign for the Beats Fit Pros that shows how they give you the freedom to move with your music, however you see fit.

“Its The Music” Pt. II︎︎︎

—Beats By Dre®


︎Art Direction, 2021

A product campaign for the Beats Studio Buds that celebrates music and where it takes us, rather than the tech behind them.

“That’s Game”︎︎︎

—NBA®


︎Art Direction, 2021

A brand campaign that celebrates the love of basketball centered around an emphatic phrase uttered at courts around the world.

MACHUS︎︎︎
—Machus®


︎Brand Identity, 2019

A new brand identity for one of Portland, Oregon’s staple streetwear retailers featuring contemporary designers as well as thier own in-house apparel.

MTV Digital Design︎︎︎
—MTV™ Networks


︎Logo & Digital Design, 2019–2020

A collection of logos, show-opens and digital assets from social shows across the MTV™ Entertainment Group.

Regular Issue One︎︎︎
—Self


︎Editorial Design, 2019

A conceptual publication uncovering the ever-increasing overlap between digital culture and reality.

Daily Log︎︎︎
—Self


︎Page Design, 2019

A journal used to track day-to-day life —inspired by the classic design of calendars and daily planners.



©2022