It’s all about the freedom to move with your music.
With the universal way to move with your music, the “head-bob”, these four :15s films aim to show how the Beats Fit Pros mold to the way that you move so you never miss a beat of your music, no matter what.
In each film, we tell our talent’s stories and personalities through the way they move, all set to the unreleased Vince Staples track, “Magic,” that we tease out through the campaign.
Art Direction 2022
Jason Campbell, ECD Castro Desroches, CD
Aryan Aminzadeh, CD Ray Smiling, CD Rachel Leathers, Sr. AD Mia Madrid, Sr. CW Kevin Lu, AD Karan Raikar, CW
Nina Holmgren, Director