Kevin Lu is a multidisciplinary creative based in New York City.

For all inquiries:
hello@kevinludesign.com
©2026
[EMAIL]    [LINKEDIN]   [INSTAGRAM]



PAST EXPERIENCE
Freelance Art Director / ACD
2018–Present

Sr. Art Director, Johannes Leonardo
May 2023–May 2026

Art Director, Translation
Dec. 2020–May 2023

Designer, MTV
Oct. 2019–Dec. 2020

—

B.S. Graphic Design + 
       Minor of Advertising
Portland State University, 
Aug, 2016–Aug. 2019

SELECTED CLIENTS
adidas® Originals
adidas® Basketball
Beats by Dre®
Big 12®
BMW®
Instagram®
Jordan®
MTV™
NBA®
Nike®
Prada®


FEATURED WORK

01Atelier Spring 26Nike® AtelierArt Direction
2026


02Superstar SS26adidas® OriginalsArt Direction
2026


03SS25 Menswear ShowPrada®Art Direction
2025


04The Original SS25adidas® OriginalsArt Direction
2025


05Originals SS24adidas® OriginalsArt Direction
2024


06Beats Fit ProBeats by Dre®Art Direction
2022


07AE1adidas® BasketballArt Direction
2024


08D.O.N. Issue No. 5adidas® BasketballArt Direction
2023


09The Legacy ContinuesBeats by Dre®Art Direction
2022


10EternityCreative ShortDirection
2024


11Promo 2023HEAVY NECK®Creative Direction
2023


12BSTVPITTERPATTER®Creative Direction
2023


13Machus Brand IdentityMACHUS®Art Direction + Design
2019

VIACOMCBS®
DESIGN — 2019–2020

MTV Digital Design—MTV®
This collection of work showcases logos, show-opens, and other design assets from various web-based shows and social content across the MTV and ViacomCBS platforms including MTV, VH1, CMT, LogoTV, Smithsonian Channel and more.
Rich Tu, VP of Digital Design
Gavin Aleoan, Creative Director
Ariel Weaver, Art Director
David Fiddler, Sr. Motion Designer
Matt Ryan, Sr. Animator
Kevin Lu, Graphic Designer



“MTV DIGITAL DESIGN REEL” 1:32
—Edited by David Fiddler


SHOW OPENS + LOGOS