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“That’s Game”








—NBA®



A celebration of the love for the game.

This brand campaign is an ode to all that is basketball. Whether that’s draining a shot during a pickup game at the local court, watching legends in the making on the big screen with your loved ones, or even shouting “Kobe!” when making a piece of trash into the bin from across the room. All of that? Well, That’s Game.


Art Direction
2021

Agency: Translation

Emmanuel Adjei, Director
Jason Campbell, ECD
Ray Smiling, CD
Castro Desroches, CD
Jennifer Wang, Sr. AD
Dierdre Haring, Sr. CW
Chris Mendez, Sr. CW
Kevin Lu, AD
Karan Raikar, CW

Awards:
Clio Sports, Copywriting, Bronze︎︎︎

Press:
Muse by Clio︎︎︎
 AdAge︎︎︎
 Complex︎︎︎


“That’s Game” Anthem :60


“That’s Playoff Basketball” :30


“That’s Conference Finals” :30

Selected Work ︎



“Move How You Want”︎︎︎

—Beats by Dre®


︎Art Direction, 2022

A product launch campaign for the Beats Fit Pros that shows how they give you the freedom to move with your music, however you see fit.

“Every Day Holds A Win”︎︎︎

—Kaiser Permanente®


︎Art Direction, 2022

An ode to NBA superstar Klay Thompson’s 941-day recovery journey and how he redefines what it means to win as he makes his return to the game. 

“Its The Music” Pt. II︎︎︎

—Beats by Dre®


︎Art Direction, 2021

A product campaign for the Beats Studio Buds that celebrates music and where it takes us, rather than the technology behind them.

“That’s Game”︎︎︎

—NBA®


︎Art Direction, 2021

A brand campaign that celebrates the love of basketball centered around an emphatic phrase uttered at courts around the world.

MACHUS︎︎︎
—Machus®


︎Brand Identity, 2019

A new brand identity for one of Portland’s staple streetwear retailers featuring contemporary designers as well as thier own in-house apparel.

MTV Digital Design︎︎︎
—MTV™ Networks


︎Logo & Digital Design, 2019–2020

A collection of logos, show-opens and digital assets from social shows across the MTV™ Entertainment Group.

Regular Issue One︎︎︎
—Self


︎Editorial Design, 2019

A conceptual publication uncovering the ever-increasing overlap between digital culture and reality.

Daily Log︎︎︎
—Self


︎Page Design, 2019

A journal used to track day-to-day life —inspired by the classic design of calendars and daily planners.



©2022