ART DIRECTION — 2024
—adidas® Originals
For SS24, adidas® celebrates the three flagship shoes born from 70s UK Terrace culture — Samba, Gazelle, and Spezials — and how they have made their way into our contemporary culture in thousands of ways.
In this campaign, we see the vast subcultures and communities that have defined what Originals means today — all on one street, in one single take.
In this campaign, we see the vast subcultures and communities that have defined what Originals means today — all on one street, in one single take.
Jeph Burton, GCD
Hunter Hampton, GCD
Alfonso Ruiz, CD
Zach Browne, CD
Kevin Lu, Sr. AD
Karan Raikar, Sr. CW
Isobel Connely, Designer
Vincent Haycock,
Director + Photographer
Evan Prosofsky, DP
Matt Schaff, Editor
Dante Pasquinelli, Color
Shape + Light, Retouch
Gus Koven, Sound Design
Stuart Welch, Mix
Lorena Maza, Stylist
Pol Augusti, Prod. Designer
Maripili Senderos, Hair + Makeup
— Directed by Vincent Haycock
CAMPAIGN STILLS
Photo: Vincent Haycock