Kevin Lu is a multidisciplinary creative based in New York City.

For all inquiries:
hello@kevinludesign.com
©2026
[EMAIL]    [LINKEDIN]   [INSTAGRAM]



PAST EXPERIENCE
Freelance Art Director / ACD
2018–Present

Sr. Art Director, Johannes Leonardo
May 2023–May 2026

Art Director, Translation
Dec. 2020–May 2023

Designer, MTV
Oct. 2019–Dec. 2020

—

B.S. Graphic Design + 
       Minor of Advertising
Portland State University, 
Aug, 2016–Aug. 2019

SELECTED CLIENTS
adidas® Originals
adidas® Basketball
Beats by Dre®
Big 12®
BMW®
Instagram®
Jordan®
MTV™
NBA®
Nike®
Prada®


FEATURED WORK

01Atelier Spring 26Nike® AtelierArt Direction
2026


02Superstar SS26adidas® OriginalsArt Direction
2026


03SS25 Menswear ShowPrada®Art Direction
2025


04The Original SS25adidas® OriginalsArt Direction
2025


05Originals SS24adidas® OriginalsArt Direction
2024


06Beats Fit ProBeats by Dre®Art Direction
2022


07AE1adidas® BasketballArt Direction
2024


08D.O.N. Issue No. 5adidas® BasketballArt Direction
2023


09The Legacy ContinuesBeats by Dre®Art Direction
2022


10EternityCreative ShortDirection
2024


11Promo 2023HEAVY NECK®Creative Direction
2023


12BSTVPITTERPATTER®Creative Direction
2023


13Machus Brand IdentityMACHUS®Art Direction + Design
2019

PRADA®
ART DIRECTION — 2024

SS25 Mens Show Teaser—Prada®
This teaser for Prada’s SS25 Menswear Show features an abstract and frenetic combination of silhouetted models — teasing the details of the clothes and show space.

Michele Manca, Director
Guiseppe Favale, DP
Kevin Lu, Art Director
Valeria Corà, Editor
Lorenzo Ameri, Colorist
Martina Colli, Set Designer
Luchino Visconti, Producer
Silvia Lo Cascio, Producer
Flora Marazzi, Producer
Plastikman, Music



PRADA SS25 MENSWEAR SHOW TEASER
DIRECTORS CUT :39

PRADA SS25 MENSWEAR SHOW TEASER :10