ADIDAS® ORIGINALS
ART DIRECTION — 2026

Superstar SS26  
—adidas® Originals

adidas® Originals presents the newest chapter of one of it’s most iconic shoes, the Superstar, for Spring Summer 2026.
       In this campaign, Samuel L. Jackson takes us through a surreal world on the search for his Superstars — crossing paths with an unforgettable roster including Kendall Jenner, Lamine Yamal, Jennie, Tyshawn Jones, Olivia Dean, Baby Keem,  and James Harden.

Agency: Johannes Leonardo

Jeph Burton, ECD
Hunter Hampton, ECD
Kevin Lu, Sr. AD
Karan Raikar, Sr. CW
Sarah Fitzgerald, Sr. Designer

Thibaut Grevet,
    Director + Photographer
Joao De Botelho, DP

Tom Hohle, Editor
Kao Cheng Kai, Asst. Editor
Dante Pasquinelli, Color
Blacksmith, VFX + Retouch
Raphael Ajuelos,
      Sound Design + Mix

Chloe + Chenelle, Stylists
Miranda Lorenz, Prod. Designer






“SUPERSTAR SS26”

— Directed by Thibaut Grevet

The longform campaign film for Superstar SS26. — In this film, Samuel L. Jackson reflects on his hunt for Superstars, taking us on a journey where we see him barefoot walking the halls of a surreal world and running into countless moments featuring other timeless Icons.





THE TEASE

Launching globally across the world, Superstar SS26 kicked off with an intriguing teaser, letting the world know that Samuel L. Jackson is back, and he’s on the search for his shoes.




TALENT FILMS

After launching the main film, we released bespoke vignette shorts of each of our individual talent in our campaign — bringing each of their personas and stories to life.

KENDALL JENNER :15



OLIVIA DEAN :15

JENNIE :15


TYSHAWN JONES :15


LAMINE YAMAL :15

BABY KEEM :15

JAMES HARDEN :12




CAMPAIGN STILLS

— Photo: Thibaut Grevet