Kevin Lu is a multidisciplinary creative based in New York City.

For all inquiries:
hello@kevinludesign.com

©2026
[EMAIL]    [LINKEDIN]   [INSTAGRAM]




PAST EXPERIENCE
Freelance Art Director / ACD
2018–Present

Sr. Art Director, Johannes Leonardo
May 2023–May 2026

Art Director, Translation
Dec. 2020–May 2023

Designer, MTV
Oct. 2019–Dec. 2020

—

B.S. Graphic Design + 
       Minor of Advertising
Portland State University, 
Aug, 2016–Aug. 2019

SELECTED CLIENTS
adidas® Originals
adidas® Basketball
Beats by Dre®
Big 12®
BMW®
Instagram®
Jordan®
MTV™
NBA®
Nike®
Prada®




FEATURED WORK


01Atelier Spring 26Nike® AtelierArt Direction
2026



02Superstar SS26adidas® OriginalsArt Direction
2026



03SS25 Menswear ShowPrada®Art Direction
2025



04The Original SS25adidas® OriginalsArt Direction
2025



05Originals SS24adidas® OriginalsArt Direction
2024



06Beats Fit ProBeats by Dre®Art Direction
2022



07AE1adidas® BasketballArt Direction
2024



08D.O.N. Issue No. 5adidas® BasketballArt Direction
2023



09The Legacy ContinuesBeats by Dre®Art Direction
2022



10EternityCreative ShortDirection
2024



11Promo 2023HEAVY NECK®Creative Direction
2023



12BSTVPITTERPATTER®Creative Direction
2023



13Machus Brand IdentityMACHUS®Art Direction + Design
2019


ADIDAS® ORIGINALS
ART DIRECTION — 2026

Superstar SS26  
—adidas® Originals

adidas® Originals presents the newest chapter of one of it’s most iconic shoes, the Superstar, for Spring Summer 2026.
       In this campaign, Samuel L. Jackson takes us through a surreal world on the search for his Superstars — crossing paths with an unforgettable roster including Kendall Jenner, Lamine Yamal, Jennie, Tyshawn Jones, Olivia Dean, Baby Keem,  and James Harden.

Agency: Johannes Leonardo

Jeph Burton, ECD
Hunter Hampton, ECD
Kevin Lu, Sr. AD
Karan Raikar, Sr. CW
Sarah Fitzgerald, Sr. Designer

Thibaut Grevet,
    Director + Photographer
Joao De Botelho, DP

Tom Hohle, Editor
Kao Cheng Kai, Asst. Editor
Dante Pasquinelli, Color
Blacksmith, VFX + Retouch
Raphael Ajuelos,
      Sound Design + Mix

Chloe + Chenelle, Stylists
Miranda Lorenz, Prod. Designer






“SUPERSTAR SS26”

— Directed by Thibaut Grevet

The longform campaign film for Superstar SS26. — In this film, Samuel L. Jackson reflects on his hunt for Superstars, taking us on a journey where we see him barefoot walking the halls of a surreal world and running into countless moments featuring other timeless Icons.





THE TEASE

Launching globally across the world, Superstar SS26 kicked off with an intriguing teaser, letting the world know that Samuel L. Jackson is back, and he’s on the search for his shoes.




TALENT FILMS

After launching the main film, we released bespoke vignette shorts of each of our individual talent in our campaign — bringing each of their personas and stories to life.

KENDALL JENNER :15



OLIVIA DEAN :15

JENNIE :15


TYSHAWN JONES :15


LAMINE YAMAL :15

BABY KEEM :15

JAMES HARDEN :12




CAMPAIGN STILLS

— Photo: Thibaut Grevet