©2026
[EMAIL]    [LINKEDIN]   [INSTAGRAM]

Kevin Lu is a multidisciplinary creative based in New York City.

For all inquiries:
hello@kevinludesign.com




PAST EXPERIENCE
Freelance Art Director / ACD
2018–Present

Sr. Art Director, Johannes Leonardo
May 2023–May 2026

Art Director, Translation
Dec. 2020–May 2023

Designer, MTV
Oct. 2019–Dec. 2020

—

B.S. Graphic Design + 
       Minor of Advertising
Portland State University, 
Aug, 2016–Aug. 2019

SELECTED CLIENTS
adidas® Originals
adidas® Basketball
Beats by Dre®
Big 12®
BMW®
Instagram®
Jordan®
MTV™
NBA®
Nike®
Prada®




FEATURED WORK


01Atelier Spring 26Nike® AtelierArt Direction
2026



02Superstar SS26adidas® OriginalsArt Direction
2026



03SS25 Menswear ShowPrada®Art Direction
2025



04The Original SS25adidas® OriginalsArt Direction
2025



05Originals SS24adidas® OriginalsArt Direction
2024



06Beats Fit ProBeats by Dre®Art Direction
2022



07AE1adidas® BasketballArt Direction
2024



08D.O.N. Issue No. 5adidas® BasketballArt Direction
2023



09The Legacy ContinuesBeats by Dre®Art Direction
2022



10EternityCreative ShortDirection
2024



11Promo 2023HEAVY NECK®Creative Direction
2023



12BSTVPITTERPATTER®Creative Direction
2023



13Machus Brand IdentityMACHUS®Art Direction + Design
2019


BEATS BY DRE®“IT’S THE MUSIC”
ART DIRECTION, 2022


Features are one thing. Sound is everything.

The Beats Studio Buds aren’t all about the tech that goes into them, because when it comes to your music, there’s only one thing that really matters — the sound.
            In this campaign, we see our talent roster dismiss the tech features of the earbuds but instead, they dive into their favorite songs — telling us how about their connections with them and the emotions that go along with it.

Agency: Translation

Castro Descroches, CD
Ray Smiling, CD
Rachel Leathers, Sr. AD
Mia Madrid, Sr. CW
Kevin Lu, AD
Karan Raikar, CW
Brooke Borglum, AD Intern
Kevin Dulorie, CW Intern

“FOR DAVANTE ADAMS, IT’S THE MUSIC” :30

“FOR NICK MERCS, IT’S THE MUSIC” :30— Featuring Nick Mercs