NBA®
ART DIRECTION — 2021

That’s Game—NBA®
A celebration of the love for the game.

This brand campaign is an ode to all that is basketball. Whether that’s draining a shot during a pickup game at the local court, watching legends in the making on the big screen with your loved ones, or even shouting “Kobe!” when making a piece of trash into the bin from across the room. 

All of that? That’s Game.


AWARDS—   CLIO SPORTS, BRONZE

PRESS—  
COMPLEX    ADAGE    MUSE BY CLIO

Agency: Translation

Jason Campbell, ECD
Ray Smiling, CD
Castro Desroches, CD
Jennifer Wang, Sr. AD
Dierdre Haring, Sr. CW
Chris Mendez, Sr. CW
Kevin Lu, AD
Karan Raikar, CW

Emmanuel Adjei, Director
Paul Ozgur, DP
Rich Orrick, Editor
KIDSISTER, Editors

Idris Elba, Voice




“THAT’S GAME” :60





“THAT’S PLAYOFF BASKETBALL” :30





“THAT’S CONFERENCE FINALS” :30