hello@kevinludesign.com
Freelance Art Director / ACD
2018–Present
Sr. Art Director, Johannes Leonardo
May 2023–May 2026
Art Director, Translation
Dec. 2020–May 2023
Designer, MTV
Oct. 2019–Dec. 2020
—
B.S. Graphic Design +
Minor of Advertising
Portland State University,
Aug, 2016–Aug. 2019
Oct. 2019–Dec. 2020
—
B.S. Graphic Design +
Minor of Advertising
Portland State University,
Aug, 2016–Aug. 2019
adidas® Originals
adidas® Basketball
Beats by Dre®
Big 12®
BMW®
Instagram®
Jordan®
MTV™
NBA®
Nike®
Prada®
2026
2026
2025
2025
2024
2022
2024
2023
2022
2024
2023
2023
2019
ART DIRECTION, 2022
In this holiday campaign, we explore the dynamic between one of basketball’s most iconic father-son duos: LeBron and his son, Bronny.
In our hero film, we see a musical back-and-forth between LeBron and Bronny, using basketball as their way of choosing the track that we get to hear — LeBron, the seasoned vet, listening to Vivaldi with Bronny interjecting his hot new track, an unrealeased song from up and coming hip-hop artist, SoFaygo.
In our hero film, we see a musical back-and-forth between LeBron and Bronny, using basketball as their way of choosing the track that we get to hear — LeBron, the seasoned vet, listening to Vivaldi with Bronny interjecting his hot new track, an unrealeased song from up and coming hip-hop artist, SoFaygo.
Castro Descroches, GCD
Aryan Aminzadeh, GCD
Kevin Lu, AD
Karan Raikar, CW
Lance Acord, Director / DP
Robert Duffy, Editor
Daniel De Vue, Color
SQUEAK E CLEAN, Mix
Alexis Ffrench, Music Director
Ronan McKenzie, Photographer
Directed by Lance Acord
Photo: Ronan McKenzie