hello@kevinludesign.com
Freelance Art Director / ACD
2018–Present
Sr. Art Director, Johannes Leonardo
May 2023–May 2026
Art Director, Translation
Dec. 2020–May 2023
Designer, MTV
Oct. 2019–Dec. 2020
—
B.S. Graphic Design +
Minor of Advertising
Portland State University,
Aug, 2016–Aug. 2019
Oct. 2019–Dec. 2020
—
B.S. Graphic Design +
Minor of Advertising
Portland State University,
Aug, 2016–Aug. 2019
adidas® Originals
adidas® Basketball
Beats by Dre®
Big 12®
BMW®
Instagram®
Jordan®
MTV™
NBA®
Nike®
Prada®
2026
2026
2025
2025
2024
2022
2024
2023
2022
2024
2023
2023
2019
ART DIRECTION — 2025
—adidas® Originals
adidas® Originals presents a new campaign directed and shot by Thibaut Grevet for Spring Summer 2025 — featuring the classic Superstar, Samba, and Spezial silhouettes.
This season, it’s all about being the Original within the crowd — and feeling a sense of pure freedom, even when surrounded by a thousand others.
The Original.
This season, it’s all about being the Original within the crowd — and feeling a sense of pure freedom, even when surrounded by a thousand others.
The Original.
Hunter Hampton, GCD
Jeph Burton, GCD
Zach Browne, CD
Kevin Lu, Sr. AD
Karan Raikar, Sr. CW
Eric Bubas,
Associate Design Director
Thibaut Grevet,
Director + Photographer
Joao De Botelho, DP
Tom Hohle, Editor
Dante Pasquinelli, Color
Electric Theatre Collective,
VFX + Retouch
Gus Koven, Sound Design
Mikayla Petersen, Mix
Ai Kamoshita, Stylist
Jordan Robson, Movement Dir.
Till Duca, Prod. Designer
Yann Turchi, Hair Stylist
Chiao Li Hsu, Makeup
— Directed by Thibaut Grevet
— Directed by Thibaut Grevet
— Directed by Thibaut Grevet
— Directed by Thibaut Grevet