ADIDAS® ORIGINALS
ART DIRECTION — 2025

The Original SS25
—adidas® Originals

adidas® Originals presents a new campaign directed and shot by Thibaut Grevet for Spring Summer 2025 — featuring the classic Superstar, Samba, and Spezial silhouettes.

This season, it’s all about being the Original within the crowd — and feeling a sense of pure freedom, even when surrounded by a thousand others.

The Original.
Agency: Johannes Leonardo

Hunter Hampton, GCD
Jeph Burton, GCD
Zach Browne, CD
Kevin Lu, Sr. AD
Karan Raikar, Sr. CW
Eric Bubas,
      Associate Design Director

Thibaut Grevet,
    Director + Photographer
Joao De Botelho, DP
Tom Hohle, Editor
Dante Pasquinelli, Color
Electric Theatre Collective,
       VFX + Retouch
Gus Koven, Sound Design
Mikayla Petersen, Mix

Ai Kamoshita, Stylist
Jordan Robson, Movement Dir.
Till Duca, Prod. Designer
Yann Turchi, Hair Stylist
Chiao Li Hsu, Makeup





“THE ORIGINAL” :60
— Directed by Thibaut Grevet




“SUPERSTAR” :15
— Directed by Thibaut Grevet




“SAMBA” :15
— Directed by Thibaut Grevet




“SPEZIAL” :15
— Directed by Thibaut Grevet