Kevin Lu is
an art director & designer based
in NYC.
01 “KING OF THE COURT”︎︎︎
︎Beats by Dre
®
Brand Campaign, 2022
A campaign starring one of basketball’s most iconic father-son duos — LeBron and Bronny James — and their relationship with each other and music.
02 “MOVE HOW YOU WANT︎︎︎
︎Beats by Dre
®
Product Campaign, 2022
A launch campaign for the Beats Fit Pros that shows how they give you the freedom to move with your music, however you see fit.
03 “FATHERHOOD”︎︎︎
︎Beats by Dre
®
Brand Film, 2022
A retrospective film that tells the story of LeBron as a father, and his relationship with his eldest son, Bronny, through the years.
04 GATEWAY︎︎︎
︎Gateway
®
Brand Identity, Web Design, 2022
A brand identity for an independent agency & production company based in Chicago, IL.
05 “EVERY DAY HOLDS A WIN”︎︎︎
︎Kaiser Permanente
®
Brand Campaign, 2022
An ode to NBA superstar Klay Thompson’s 941-day recovery journey and how he redefines what it means to win as he makes his return to the game.
06 “IT’S THE MUSIC” PT.II︎︎︎
︎Beats by Dre
®
Product Campaign, 2021
A product campaign for the Beats Studio Buds that celebrates music and where it takes us, rather than the technology behind them.
07 MACHUS︎︎︎
︎Machus
®
Brand Identity, 2019
A brand identity for one of Portland’s staple streetwear retailers featuring contemporary designers as well as thier own in-house apparel.
08 “THAT’S GAME”
︎NBA
®
Brand Campaign, 2020
A campaign that celebrates the love of basketball centered around an emphatic phrase uttered at courts around the world.
09 MTV DIGITAL DESIGN︎︎︎
︎MTV™
Logo & Digital Design, 2019–2020
A collection of logos, show-opens and digital assets from social shows across the MTV™ Entertainment Group.
10
REGULAR
︎︎︎
︎ISSUE ONE
Editorial Design, 2019
A conceptual publication uncovering the ever-increasing overlap between digital culture and reality.
INFO︎︎︎
