Kevin Lu is a multidisciplinary creative based in New York City.

For all inquiries:
hello@kevinludesign.com
©2026
[EMAIL]    [LINKEDIN]   [INSTAGRAM]



PAST EXPERIENCE
Freelance Art Director / ACD
2018–Present

Sr. Art Director, Johannes Leonardo
May 2023–May 2026

Art Director, Translation
Dec. 2020–May 2023

Designer, MTV
Oct. 2019–Dec. 2020

—

B.S. Graphic Design + 
       Minor of Advertising
Portland State University, 
Aug, 2016–Aug. 2019

SELECTED CLIENTS
adidas® Originals
adidas® Basketball
Beats by Dre®
Big 12®
BMW®
Instagram®
Jordan®
MTV™
NBA®
Nike®
Prada®


FEATURED WORK

01Atelier Spring 26Nike® AtelierArt Direction
2026


02Superstar SS26adidas® OriginalsArt Direction
2026


03SS25 Menswear ShowPrada®Art Direction
2025


04The Original SS25adidas® OriginalsArt Direction
2025


05Originals SS24adidas® OriginalsArt Direction
2024


06Beats Fit ProBeats by Dre®Art Direction
2022


07AE1adidas® BasketballArt Direction
2024


08D.O.N. Issue No. 5adidas® BasketballArt Direction
2023


09The Legacy ContinuesBeats by Dre®Art Direction
2022


10EternityCreative ShortDirection
2024


11Promo 2023HEAVY NECK®Creative Direction
2023


12BSTVPITTERPATTER®Creative Direction
2023


13Machus Brand IdentityMACHUS®Art Direction + Design
2019

ADIDAS® ORIGINALS
ART DIRECTION — 2026

Superstar SS26—adidas® Originals
adidas® Originals presents Superstar SS26, featuring Samuel L Jackson, Kendall Jenner, Jennie, Lamine Yamal, Olivia Dean, Tyshawn Jones, James Harden and Baby Keem.

SEE FULL PROJECT




PRADA®
ART DIRECTION — 2024

SS25 Mens
Show Teaser
—Prada®
The teaser film for the Prada® Spring Summer 2025 Menswear Show in Milan, presented by Miuccia Prada and Raf Simons.

SEE FULL PROJECT



ADIDAS® ORIGINALS
ART DIRECTION — 2025

The Original SS25—adidas® Originals
The Spring Summer 2025 campaign for adidas® Originals, directed and photographed by Thibaut Grevet.

SEE FULL PROJECT




ADIDAS® ORIGINALS
ART DIRECTION — 2024

Originals SS24—adidas® Originals
The SS24 campaign for adidas® Originals that celebrates three iconic flagship silhouettes  — the Samba, Gazelle, and Spezial.

SEE FULL PROJECT




ADIDAS® BASKETBALL
ART DIRECTION — 2023–2024

AE1—adidas® Basketball
The launch and multi-series campaign for Anthony Edwards’ first signature shoe for adidas®, the AE1.


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ADIDAS® BASKETBALL
ART DIRECTION — 2023

D.O.N.
Issue #5—adidas® Basketball
The launch campaign for Donovan Mitchell’s fifth signature shoe with adidas®. Here, Don gives the world the first look at the Issue #5 alongside the one’s who mean the most to him — his mother and sister.

SEE FULL PROJECT




BEATS BY DRE®
ART DIRECTION—2022

Move How
You Want—Beats by Dre®
The campaign for the Beats® Fit Pros — showcasing their ability to let you move however you want. Featuring Vince Staples, Kaia Gerber, Naomi Osaka, and Quenlin Blackwell.

SEE FULL PROJECT



BEATS BY DRE®
ART DIRECTION—2022

King Of
The Court—Beats by Dre®
A holiday campaign starring one of basketball’s most iconic father-son duos — LeBron and Bronny James — and their relationship with each other and music.

SEE FULL PROJECT




HEAVY NECK®
 CREATIVE DIRECTION — 2023

Heavy Neck 2023—Heavy Neck®
A brand film for HEAVY NECK®, an independent jewelry brand with a focus on sterling silver.

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KAISER PERMANENTE®
ART DIRECTION — 2022

Every Day Holds a Win—Kaiser Permanente®
An ode to NBA superstar Klay Thompson’s 941-day recovery journey and how he redefines what it means to win as he makes his return to the game.

SEE FULL PROJECT



BEATS BY DRE®
 ART DIRECTION—2022

Fatherhood—Beats by Dre®
In this film, LeBron tells the story of life as a father, and his relationship with his son, Bronny, through the years. 

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CREATIVE SHORT
DIRECTION—2024

Eternity
A short film showing a voyeuristic look into life within the city — from the perspective of another passerby, seeing the glimpses of lives from afar.

SEE FULL PROJECT




MACHUS®
DESIGN—2019

Machus
Brand Identity—Machus®
A brand identity for one of Portland’s staple streetwear retailers featuring contemporary designers as well as thier own in-house line of apparel.

SEE FULL PROJECT




BEATS BY DRE®
 ART DIRECTION—2022

It’s The Music Pt. II—Beats by Dre®
A campaign for the Beats Studio Buds that celebrates music and where it takes us, rather than the technology behind them.

SEE FULL PROJECT





GATEWAY®
CREATIVE DIRECTION—2023

Gateway Brand Identity—Gateway®
A brand identity for an independent agency & production company based in Chicago, IL.

SEE FULL PROJECT




BIG 12®
 ART DIRECTION—2023

 Countdown—Big 12®
In this film, we acknowledge the rich history of the Big 12 while celebrating the new, contemporary landscape of it’s league.

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BOOTLEGS®
 DIRECTION—2023

“BSTV”—Bootlegs®
In this short, Brooklyn-based artist, PITTERPATTER, guest stars on a home shopping network with the hopes to promote his latest creations.

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NBA®
 ART DIRECTION—2021

That’s Game—NBA®
A campaign celebrating the love of basketball centered around an emphatic phrase uttered at courts around the world.

SEE FULL PROJECT




VIACOMCBS®
 DESIGN—2019–2020

MTV Digital Design—MTV®
A collection of logos, show-opens and digital assets from social shows across the MTV™ Entertainment Group.

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CONCEPT
DESIGN—2019

Regular
Issue #1

A conceptual publication uncovering the ever-increasing overlap between digital culture and reality.

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